Beauty Packaging’s No.3 Top Company, The Estée Lauder Companies has entered an exclusive agreement with Exuud on a smart fragrance expression hardware platform that aims to change the future of fragrance innovation. 
 
Exuud’s Soliqaire patented fragrance delivery system uses plant-derived, biodegradable polymer blends that absorb and release fragrance as well as novel hardware platforms that control fragrance release without requiring heat or generating aerosols to create a consistent and long-lasting scent experience. 
 
ELC invested in Exuud in the second half of fiscal 2024 and plans to integrate this technology into its fragrance portfolio by the end of the calendar year 2025 to advance its prestige and luxury fragrance innovations.  
 
Sumit Bhasin, SVP, Corporate Fragrance Research & Development, Product Development and Innovation, The Estée Lauder Companies, said, 
 
“At ELC, we’re passionate about bringing the best fragrances to consumers and innovating for their unique experiences. We’re excited to announce our partnership with Exuud on this cutting-edge technology to support our artisanal craftsmanship and revolutionize how we experience fragrances with more control, consistency, personalization, and sustainability. The breakthrough possibilities for customization in design, fragrance experience, and more are exciting.”  
 
Soliqaire will allow ELC to create new opportunities for customization, design, and sustainability across its fragrance portfolio and enrich the consumer experience
 
This Soliqaire technology will enable consumers to program a more efficacious, consistent, and personalized fragrance experience, including the intensity, duration, and frequency of the fragrance.
 
Abhishek Breja, Co-Founder and CEO of Exuud, commented, 
 
“Exuud is on a mission to revolutionize the way people interact with fragrance, and we are excited to join forces with ELC, a global leader in prestige beauty and fragrance. ELC shares our vision of creating immersive and memorable fragrance experiences that enhance the well-being and happiness of consumers. Together, we will bring our breakthrough Soliqaire technology to a wider audience and create new products that combine beauty, precision functionality, and sustainability.”  
 
The initial investment in Exuud was led in partnership with ELC’s New Incubation Ventures (NIV) team.

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